9 for 2019;To drive

Accelerate Purpose into Brands;GROWTH Shift/Fix our portfolio to accelerate growth;GROWTH Step Change Data Driven Marketing;GROWTH Explode growth in eCommerce/Emerging channels;GROWTH Reshape our Cost and Asset Base;PROFIT Land Pricing using 5 levers of NRM;GROWTH Digital Rewire for Speed and Cost;PROFIT/GROWTH Plastic Reduction: The Big Focus;PROFIT Unleash Full Potential of C4G;PROFIT/GROWTH